Wednesday, July 4, 2007

$1.2 million in Québec since Friday?

Nitro, the French Fast and the Furious (with a twist!), has made $1.2 million in Québec since opening this Friday. While that doesn't seem much, it is on par with what large Hollywood blockbusters make in an opening weekend in Canada (in comparison the No.1 and No.2 films - Live Free or Die Hard made $2.43 million, and Ratatouille made $2.2 million).

TV director (who in Canada isn't a TV director?) Alain DesRochers and producer Pierre Even (C.R.A.Z.Y.) made the racing flick with a budget of $7.2 million last year.

If it does well, maybe we'll finally start seeing more commercial genre films in this country, that would be a good thing - maybe some of them will even be in English.

(genre films = audience = $$$$ for investors = trickle down effect = even more no-budget-no-profit-art films funded by Telefilm)

Perhaps Fido should be dubbed in French and promoted heavily in Québec as a sort of biter-sweet, somber Zombie comedy that reflects on the horror and tragedy of the FLQ crisis. Of course Fido will also have to be changed to be set in Montréal in 1970, but a subtitle and a bunch of stock footage of Trudeau invoking the War Measures Act should change this easily enough. Then the tagline could be "Just Watch Me."

[via Playback]